Vanquish Fitness

VOID VQ Campaign

Description

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VOID VQ was a concept driven Black Friday campaign, grown from an exploration of Y2K imagery and alternative universes. VOID VQ represents a futuristic take on fitness, showcasing 3 different types of athletes: gymnasts, martial artists and lifters.

 

Created a series of motion driven marketing ads that were used as companion pieces to the campaign hero video. Multiple variants were developed to sit at different phases of the launch and used across different platforms. Additionally handled editing of all photography, as well as creating the teaser video featuring the gymnasts ahead of launch.

Role

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Graphic Design, Motion Graphics