Description

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Feel Elegant. Feel Dynamic. Feel Limitless.

 

The Seamless Ribbed campaign sought to do more than simply reflect an elevated and fashion forward direction from the brand. It also aimed to demonstrate the notion that the collection can empower its customers through its design, using expressive movement to highlight its supportive and versatile qualities.

 

Handled all aspects of designing social and marketing collateral, including photo retouching and assisting with video colour correction. Typography was carefully considered to compliment the imagery and evoke a sense of elegance. Siri by Letters From Sweden was chosen for its feminine and strong identity, with larger type used to highlight the letterforms and how they interplay with the dynamic silhouettes of the models.

Credits

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Creative Director: Jack Morgan

Producer: Cíara Thompson

Photographer: Jack Gray

Type Foundry: Letters From Sweden