Description

The Better Than Yesterday campaign set to explore the brand ethos of resilience and self improvement by creating an honest, emotive, narrative video series that shares the journeys of athletes of different calibres. The campaign features athlete Ross Dickerson as well as world renowned UFC champion Dustin Poirier. 

Developed the type treatment that formed the core visual identity for the campaign; used as titles for the video series and all other promotional materials. Handled the editing of photography and created all social and marketing collateral for each phase of the launch.

Role

Graphic Design, Photo Editing